The solution was to educate the staff on the briefing processes, managing client expectations and the design process. By doing this we were able to standardise the briefing process and get the staff happy to have a single point of contact that was managing everything for them. Next we created a suite of templates for the retail customers to cut down on custom designs and speed the process up.

We produced template designs annually for use across the customer base for all the usual promotional periods (Christmas, Easter, Footy etc). These gave the customers somethign to look at a choose from. The retail customers didn’t understand design or how to tell the staff what they wanted and were happy to pick from pre-made designs.