‘Responsive’ is one of those slightly misleading internet terms. At the risk of getting overly grammatical, it’s primarily an adjective, but also a metonym. Basically, it isn’t exactly what it seems. Let me simplify it for you.

What is a responsive website?
A responsive website adjusts it’s design to suit the size of the screen or window of the browser you’re using. A website that isn’t responsive is only designed for one screen size and usually a large desktop monitor. Unresponsive sites don’t work well on mobile devices and as a result, text and images are viewed at the wrong scale forcing you to constantly zoom in and out constantly and overall creating a bad user experience. Responsive design overcomes all the limitations of a traditional design and makes your website function universally in terms of adaptability to different devices.

Why is this necessary for your business?
The number of people browsing the internet using their mobile devices is on the increase. In just a couple of years there will be more people looking at your website on a phone or ipad than on a traditional desktop computer.

You want your customers to have a good customer experience so it’s a simple step to ensure they don’t get fed up and leave your business site altogether. Therefore it’s imperative to make sure your site is being seen by all your customers on any screen they might be using.

Here are some of the reasons you should think about the switch…

Google Recommends Having a Responsive Website.

When you have a separate mobile version for your site has a different url so you end up with two sites. A responsive website has one URL, which Google tends to like, because it can sort your single content in it’s searches and not have to index multiple versions of information.

Consider a mobile user sharing your content from a separate mobile website with a friend on any popular social platform such as Linkedin. When their friend tries to view the site from the shared link on a desktop device they will be taken to a stripped down mobile site, which is confusing for the user. This isn’t just damaging to your brand but also to your SEO, as Google now also places user experience as a ranking factor.

A Single Responsive Website on Multiple Devices.

It’s almost impossible to anticipate what size and shape screen your target audience is viewing your site right now, or in the future. So a site that works well regardless of size and shape is ‘future proof’ – or at least until they invent beaming the net onto your eyelids.

SEO & Management are Easier

With non responsive sites, you have separate desktop and mobile sites therefore you need different SEO strategies, which equals more marketing costs. Placing content on two sites is also more work. Although some mobile sites do update via the same database, rarely do they have the continuity of a responsive site.

So in conclusion: Don’t make your visitors angry (they’re not very nice that way) and make Google love you by making your next site responsive.